Context

The company has always been successful in the field of underfloor heating although issues in the distribution system meant it was almost fully dependent on one manufacturer.

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Context

The company has always been successful in the field of underfloor heating although issues in the distribution system meant it was almost fully dependent on one manufacturer.

Request

The company wished to emerge from the shadow of the main manufacturer and to position itself in the market as a leading company with better products.

Solution

A detailed analysis of the distribution network and of the company's current customers was the starting point for the creation of a new corporate design and the development of a communication and sales strategy. The Loex image was completely and creatively renewed. The advertising campaign was focused on the letter "X”, which represents vitality and rebirth. For this reason the logo was restyled and the CI (corporate identity) was included in every item of the company's material, from sales catalogues to work clothes.

Results

Currently people perceive Loex as a leading company in the sector of underfloor heating, an independent company that is no longer reliant on other companies.

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Prodin

Context

Wall dehumidification is a particular process that is usually explained comparing two images, i.e. "before" and "after". Prodin used this kind of approach for sales material and for advertising.

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Context

Wall dehumidification is a particular process that is usually explained comparing two images, i.e. "before" and "after". Prodin used this kind of approach for sales material and for advertising.

Request

Prodin wanted to stand out as a producer of systems for wall dehumidification. The company wanted to find a good position mainly in the B2B sector and at the same it wished to make the company name better known.

Solution

We put a stop to image comparison. The electro-osmotic process and the product itself are well-known to the professional target involved here (architects, surveyors, restorers). A different way to present the company - and to stand out from competitors - was needed. The new advertising campaign used three deliberately provocative images - three images that highlighted the problem of dampness from a completely different (and more human) point of view.

Results

The extravagant concept hit the mark. The media campaign was effective and attracted considerable attention. Much was said in favour of Prodin, which became famous and, as a consequence, sales increased.

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Context

Many things happened in over 20 years working with one of the main window manufacturers in Alto Adige.

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Context

Many things happened in over 20 years working with one of the main window manufacturers in Alto Adige.

Request

Full development of sales-oriented marketing strategies. Development of all the corporate design, sales and communication material.

Solution

We are a full-service agency, which means we continuously work on the development of new sales strategies. The company's new products were introduced into the market, starting from finding a name and right up to their exhibition in trade shows and the update of the product portfolio. Topics such as thermal insulation, soundproofing, safety and anti-burglary measures are addressed in an editorial style, explaining the development of new technologies.

Results

Südtirol Fenster is today the undisputed leader in the market in Alto Adige and we ... love the windows.

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Context

For more than 10 years Pellegrini has meant high quality in the sector of metallic carpentry and metal works in Val Pusteria, in Alto Adige. Over the years the small artisanal company has become a modern, middle-sized business in the sector of metallic carpentry. Handicraft is still an important element but at the same time skills and technical knowledge have increased.

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Context

For more than 10 years Pellegrini has meant high quality in the sector of metallic carpentry and metal works in Val Pusteria, in Alto Adige. Over the years the small artisanal company has become a modern, middle-sized business in the sector of metallic carpentry. Handicraft is still an important element but at the same time skills and technical knowledge have increased.

Request

The company has undergone a constant development process which has required the modernisation of the company identity. The R.P. initials in the original logo represented the company's founder but today various members of the family manage the firm. For a company that is active in the development of major public works (such as building steel bridges), image, identity and company philosophy are crucially important.

Solution

A good name counts. For this reason the name Pellegrini, with the excellent reputation it gained over the years, is an essential element. The corporate design and all company communication were specially planned. A logical consequence was the creation of a modern web site (that included news) and the restyling of the graphics on the company vehicles and buildings. The development of unusual direct mailing for engineers, builders and architects attracted the market's attention. Training the staff for a constant follow-up of contacts was crucial.

Results

Pellegrini's current position in the metallic carpentry market is that of a modern company that valorises its strong points, such has highly qualified staff and well-developed planning skills. These qualities are acknowledged by the sector's supervisors as well.

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Context

Durst Phototechnik Spa is a world-leading company in digital inkjet printer systems for industrial applications.

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Context

Durst Phototechnik Spa is a world-leading company in digital inkjet printer systems for industrial applications.

Request

The customer's initial request was to organise a new advertising campaign for the Italian market, which was aimed at two different kinds of target. The campaign was carried out in the sector's main magazines.

Solution

Focusing on the company's strong points, the advertising campaign was planned creating an elegant and well defined graphic design. The same kind of communication was later used for online advertising campaigns. The company's communication activities continued with the participation in trade shows and setting up direct mailing to influence a specific target.

Results

To introduce innovative technologies in the sector of industrial printing a complete communication package was provided, which included the creation of a concept, planning, designing and execution.

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Context

A leading company in the green energy sector is expanding its activity to include designer high-tech products with a strategy based on online sales.

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Context

A leading company in the green energy sector is expanding its activity to include designer high-tech products with a strategy based on online sales.

Request

MyFour is a top-quality Bluetooth loudspeaker with an elegant design. The target customers are young people who like technology and music. From the product to the brand: introduction into the market, communication and sales strategy.

Solution

After analysing the market, the competition and the reference target, we identified the product's strong points and its real positioning possibilities on the market. The corporate design, with branding, packaging and sales platform (online-shop), were identified and developed. Press office activities and communication on the main social networking sites are the main marketing activities carried out to advertise MyFour. Our task includes managing online sales and distribution all over Europe.

Results

The over 3,000 Bluetooth loudspeakers sold in the first 2 months show we are going in the right direction. The results we obtain in the next few months will show if we are right.

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DEITEN

sell well® srl

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I - 39100 Bozen
South Tyrol - Italy
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